Claudia Luciano

Portfolio

Selected projects showcasing design excellence

Bloom Coffee — Brand Identity

Complete brand identity system including logo design, packaging, and visual guidelines for an artisan coffee brand.

Bloom Coffee brand identity design completo per azienda artigianale del caffè con logo design e packaging

CLIENT CHALLENGE

Launch a new coffee brand with a friendly, modern look that stands out on shelves and connects with coffee enthusiasts who value quality and authenticity.

SOLUTION

Designed a bold logomark inspired by coffee beans, warm color palette, and modular packaging system that scales across all SKUs while maintaining brand consistency.

Bloom Coffee logo design process creativo per brand identity artigianale del caffè
Bloom Coffee color palette exploration e brand guidelines per identità visiva
Bloom Coffee packaging mockups design per prodotti artigianali del caffè
Bloom Coffee brand applications e identità visiva applicata su diversi supporti
Bloom Coffee business cards design e materiali di comunicazione aziendale

Atelier Studio — Web Design

Responsive website design and art direction for a premium interior design studio, focusing on showcasing their portfolio with elegance and sophistication.

Atelier Studio website design responsive per studio di interior design premium con portfolio elegante

CLIENT CHALLENGE

Showcase a premium interior design portfolio with a refined, minimal online presence that reflects the studio's sophisticated aesthetic and attracts high-end clients.

SOLUTION

Created a spacious layout with neutral palette, subtle motion effects, and carefully curated imagery presentation that lets the work speak for itself while maintaining professional credibility.

Atelier Studio homepage design elegante per studio interior design premium
Atelier Studio portfolio grid design per showcase progetti interior design
Atelier Studio mobile responsive design per dispositivi mobili e tablet
Atelier Studio project detail page design per presentazione progetti interior design
Atelier Studio about page design per presentazione team e filosofia aziendale
Atelier Studio contact form design per lead generation e comunicazione clienti

City Postcards — Illustration

Illustration series and merchandise design celebrating urban life and local landmarks, designed for retail and tourism markets.

City Postcards illustration series design per merchandising e mercato turistico con illustrazioni urbane

CLIENT CHALLENGE

Create a playful, vibrant illustration series celebrating local landmarks and urban life for retail products that appeal to both tourists and locals.

SOLUTION

Developed a cohesive illustration system with bold colors and friendly characters, adaptable across postcards, posters, tote bags, and other merchandise while maintaining visual consistency.

City Postcards illustration sketches creative process per design urbano
City Postcards color exploration e palette creativa per illustrazioni urbane
City Postcards postcard designs per merchandising turistico e souvenir
City Postcards tote bag mockups design per merchandising retail
City Postcards poster designs per decorazione urbana e merchandising
City Postcards product photography per merchandising e retail display

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